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Bruce
- May 11, 2020
- 2 min
The Bitterness of Poor Quality remains long after the Sweetness of Low Price is Forgotten!
It may be really tempting to discount your products or services when times are tough! Don't! Every member of the front line sales team should have regular training on discounting requests and how to handle them respectfuly. (You should also be checking on the levels of staff discounting, but that is for another day) In many small businesses a customer will get to the till or look to close on the purchase and then the "dreaded" question: - "How much for cash? At this point emb
Bruce
- May 5, 2020
- 2 min
Why does Bad Service Annoy a Customer But Enrages a Follower!
Your "Followers" are your future, treat them with disrespect at your peril! There is no Fury as like a Follower Scorned! As we change as a society, from fast fashion to throw-away, into more Values driven decision making, our relationships with those we interact with not only provide us with our daily needs, they will reflect our own values. Values such as ethics, social responsibility and justice. "The Tipping Point: How Little Things Can Make a Big Difference" is a non-fict
Bruce
- May 1, 2020
- 3 min
Why a Coach / Mentor "Super-Charges" the Entrepeneurs Abilty to Deliver at Pace!
I write from personal experience of knowing the reality and pain that the true price of NOT having a coach and mentor as a business owner / manager cost a great deal I became a coach precisely because I wished I had a coach when I started one of my business quite a few years ago. Some-one there for me, to talk to, to sound ideas off, to be held accountable too and importantly...so importantly to be impartial and objective! I would have got to where I wanted to be far faster
Bruce
- Apr 17, 2020
- 2 min
The New Reality for 2020-21: What is your Plan?
For businesses large and small, the next year will be very different from the last. We don't have a crystal ball or the benefit of hindsight, so here are some thoughts to get your mind planning how your business will reshape to fit the new norm! Use what we do know-ish: Educated guesses are better than blind leaps to inform the likely possible pathway to the actions we need to take: - The Covid-19 virus will not suddenly disappear overnight, it will likely come back in wave
Bruce
- Apr 16, 2020
- 2 min
Your Brand is your Businesses Most Precious Asset, Why?
Whatever your long-term game plan for your business, if you lose control of your "brand" you have lost whatever hopes you had! If you take a trip to any clearance discount retailer and you will see once great premium brands reduced to being sold in a dump bin with clearance stickers all over them or if they don't make it there, it just disappears into the annuls of time of a brand of the past I have worked with many brands over the years and in the more recent years I can rec
Bruce
- Apr 15, 2020
- 3 min
Trouble at Mill! Do you really know what's happening in your Business?
Recognise this: Your working hard 24/7 on your business, sales are hard to come by and cash flow is a bit of a challenge to say the least! This happened only recently so to keep the client confidentiality, I have changed the names, scenario etc. BTW A coaches job is not telling any business how to run their business, but if required to raise awareness by getting involved as another pair of eyes and ears for the client. John had contract work in addition to domestic work, but
Bruce
- Apr 14, 2020
- 2 min
Which :- Solution or Benefit Driven Sales Technique?
What do you think your customers are buying, "Solutions or Benefits"? I was in a training session with some fairly senior executives with various backgrounds and was fascinated to hear what they thought their customers were buying and not buying! Made me really wonder how some businesses survive! "They Buy Benefits" declared one CEO! One very senior executive, announced that his customers loved the benefits that they packaged into their products and they spent years developi
Bruce
- Apr 10, 2020
- 4 min
Are You Experiencing Social Isolation Stress or Anxiety?
Are you or some-one you know, struggling with anxiety and overwhelming emotions? Being a qualified Neuro Linguistic Programming Practitioner, the most common issue my clients face is some form of anxiety or stress response! So why is this so common these days? It isn't, but it is being talked about more and people are more aware of it! Here is what is happening and some ways to combat it yourself. Sometimes self talk does not work it needs a 1-2-1 session with an NLP Practi
Bruce
- Apr 6, 2020
- 2 min
Stuck? Try Changing Your Awareness to See Solutions
"Doing the same thing over and over again, expecting to get a different result is the first sign of Madness" Albert Einstein....So why to we still try? To answer to that question "So why do we still try? Einstein also said" You cannot solve a problem on the same level that it was created" and therefore because we don't change our thinking, we, by default, do the same or similar at the same level that we are currently on A great NLP term around the "thought process", is Chunk
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